Northern Contractor Marketing specializes in helping contractors grow their businesses through strategic digital marketing.

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Paid Advertising

Get in front of ready-to-hire homeowners the moment they search. Our paid ad campaigns on Google, Facebook, and Instagram drive qualified leads fast — with transparent tracking and predictable ROI.

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Paid Ads That Turn Clicks Into Booked Jobs

When homeowners need a contractor, they often click the first ad they see. We build high-converting Google Ads, Local Service Ads, and Meta (Facebook/Instagram) campaigns tailored to your trade and service area — so every dollar you spend targets homeowners who are ready to book.

”We turned off our old agency and switched to their paid ads program. Within 60 days we were booked out 3 weeks ahead — and the cost per lead dropped by half.”

Our Paid Ads Process for Contractors

We start with a deep dive into your service area, pricing, and ideal customer, then build campaigns across Google Search, Local Service Ads, and Meta. This includes keyword and audience research, high-converting landing pages, call tracking, conversion tracking, and weekly bid and budget optimization to lower your cost per lead over time.

Google Search & LSA

High-intent Google Search and Local Service Ads that put you in front of homeowners ready to book today.

Meta Ads (Facebook & Instagram)

Targeted Facebook and Instagram campaigns to fill your pipeline with seasonal promotions and offers.

Conversion Tracking

Call tracking and conversion tracking on every campaign so you know exactly what each lead cost you.

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Landing Pages That Convert

A great ad is only half the battle — the landing page is where clicks turn into calls. We build dedicated landing pages for each campaign with fast load times, trust signals, clear pricing, and a click-to-call CTA above the fold.

Combined with split-testing of headlines, images, and offers, this typically lifts conversion rates by 2-3x over sending traffic to your homepage.

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The Results

On average, our contractor clients see a 3-5x return on ad spend within the first 90 days, with cost per lead dropping as we optimize campaigns month over month.

Because every lead comes from someone actively searching for your service, close rates run much higher than cold outreach. You get predictable, trackable growth you can scale up or down whenever you need to.

Frequently asked questions

Frequently Asked Question

Find answers to our question about our consulting coverage options.

Still Have Questions?

We’re here to help you!

Fast. Google Ads and Meta campaigns start generating calls and form fills within days of launch. Most contractor clients are profitable on paid within the first 30–60 days once we've optimized targeting and landing pages.
Yes. We geo-target every campaign so your ads only show to homeowners in the cities and neighborhoods you actually service — no wasted spend outside your area.
Every residential trade: roofers, plumbers, electricians, HVAC, landscapers, painters, general contractors, flooring, concrete, and more.
No. We run paid ads on a month-to-month basis so you can pause or scale ad spend anytime based on demand and season.
Our Clients Reviews

Feedback From Happy Clients

Hear from contractors who have grown their businesses with our marketing services.

Derek C.

Hardscapes DC (Landscaping)

We hired Northern Contractor Marketing for a full website redesign and SEO. The new site looks amazing and our Google rankings have never been better. We’re getting more landscaping leads than ever before. Highly recommend!

Scott

Tartan Plumbing & Reno

Our plumbing and renovation business saw a huge boost after our website redesign and local SEO campaign. Calls and quote requests are up, and the site finally reflects our quality of work. Great team to work with!

Evan

Prospects Design

We needed a modern website and better Google presence for our bathroom supply and renovation business. Northern Contractor Marketing delivered both. We’re getting found by more homeowners and contractors every month.

Mike M.

Erwins Plumbing & Heating

Our new website and SEO campaign brought in more HVAC and plumbing leads than we expected. The process was smooth and the results speak for themselves. Highly recommend for any contractor looking to grow online.

Mike F.

MJF Plumbing Co.

The website redesign and SEO work made a huge difference for my plumbing company. We’re getting more calls from the right customers and our online presence is finally where it should be. Thanks for the great work!

Ian J.

CTI Home & Septic

We had our website rebuilt and invested in local SEO with Northern Contractor Marketing. Now, our home inspection and septic business is showing up everywhere and we’re getting more qualified leads. Couldn’t be happier!

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